The Art of Marketing: Innovative Strategies for Entrepreneurs, Startups and eCommerce by Chen Michael

Author:Chen, Michael [Chen, Michael]
Language: eng
Format: epub
Publisher: Michael Chen
Published: 2016-04-01T21:00:00+00:00

The bottom line is to make beautiful and valuable content that will pull in viewers.

Delivery

Delivery is about putting out content on a consistent schedule that will maximize your amount of exposure with each post. Building an expectation with your audience that you will repeatedly be uploading valuable content will keep them coming back for more. It also builds anticipation and we both know how important that is. Doing a great job on delivery will allow you to attract more users and better retain the users you already have based on trust that you will keep providing value to them.

So how do we deliver?

The biggest part of delivery is having a consistent posting schedule that you must stick to maximize your exposure. To build the best posting schedule, you have to look at the best timing to post.

There is a sea of content that is constantly bombarding everyone’s Instagram feeds every single moment of the day. It is important to find the timing so you are the one who gets your content onto their feed at the right time. The best time to post on weekdays is usually in the morning (before everyone starts their day), afternoon (lunch break), and evening (everyone is winding down). On weekends, it can get a little trickier.

Here is my posting schedule I found that works best for me. It is in Pacific Standard Time (PST).

Monday: 10am, 1pm, 7pm.

Tuesday: 10am 3pm. 7pm.

Wednesday: 11am, 1pm, 7pm.

Thursday: 10am, 1pm, 9pm.

Friday: 1pm, 4pm, 7pm.

Saturday: 10am, 3pm, 8pm.

Sunday: 11am, 3pm, 10pm.

Using this posting schedule allows me to gain the most interaction from users. Something to keep in mind is that “prime-time” is usually in the evening which is the last time frame I listed each day. People want to unwind from the events of the day so they like to go on their Instagram feeds to see what’s new.

IMPORTANT: Do not send a hailstorm of posts all at once. This can make your account look like an advertisement account instead of having a genuine touch. What is ideal is to post three to four times a day all spaced out using your posting schedule.

Interact

Now that you have valuable content with consistent delivery, you should be building an audience. The next step is to interact or engage with your audience using call-to-actions. Call-to-actions are instructions that encourage user engagement. This can drive more exposure through likes, comments, shares and tags or bigger things like encouragement to buy your product or signing up to your email list. It can come in many forms but for the purpose of Instagram, it is something much more simple and creative.

Almost everything you post should give people the opportunity for engagement.

The simplest way to do this is to use the actual photo as a call-to-action or to use your description as a place to put it. Be mindful of how your audience feels by how much you are asking. With the simpler things I just mentioned, you can do it on almost every photo. But with

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